Made in India - Part 4 : Game changer..Tata is an empire of big ideas and very small cars, part

By MARCUS GEE , Globe & Mail, Canada

MUMBAI — The story of the world's cheapest car begins on a rainy day in Bangalore.

Ratan Tata was in the south Indian city on business and on his way to the airport. The head of India's most famous business empire told his driver to be careful on the slick roadway.

As usual in India's crazy traffic, the streets were full of dodging scooters, many of them carrying whole families: father at the controls, mother holding on behind, children riding on their laps. Typically, none of them were wearing helmets.

Suddenly, a scooter turned in front of the Tata car and lost control, sending a family of four spilling onto the pavement.

“No one was hurt, but we could have run over the whole family; we were just behind them,” remembers Mr. Tata. He had seen before how vulnerable scooter riders were in the traffic, “but that was the first instance that scared me.”

He began to think: How could he make driving safer for Indian families?

His first notion was to build a safer scooter. Trained as an architect, he made notepad doodles of new designs – a scooter with two wheels at the back, a scooter with a protective cage – none of them very practical.

Then he played with the idea of an open-sided “rural vehicle” with safety bars in place of car doors. He decided “no one wanted a half a car.”

Finally, he hit upon the simplest and most audacious idea of all. Why not simply build a tiny car – just big enough to carry a family like the one that crashed in front of him that day in Bangalore, but cheap enough for a scooter-driving family to afford.

Thus was born the one-lakh car.

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